There’s more to Google and Yahoo! When promoting products online. There are a number of frontiers that can be tested and explored as well. And one such area where you can conduct your marketing campaign is in Facebook. Yes, that social networking site is one great platform as well where you can market and offer your products and services. But before you get into Facebook ads advertising, do remember that marketing in Facebook is totally difficult from the marketing done in search engines. There is a difference between the two media. So make sure that you learn Facebook first, and consider the content below as your starter’s guide on how you can facilitate Facebook ads marketing.
It all starts with setting your goals
The goals can be varied when you undertake that marketing campaign on Facebook. You may want to set up a page that focuses on the product or the services at hand, and the intent is to get as many ‘fans’ as possible. Or you can also aspire for more traffic directed to the main website of the product. There is nothing wrong in selecting the first intent. Choose whatever clicks for your business.
Once the goals have been set, then that is the time that advertisements should be designed and created. If you will design an advertisement that will be connected to another site then make sure that you are equipped with the parameters in the URLs. Also in the design of the advertisements, make sure that you don’t use lengthy texts as this will upset internet users. And to add up some spice on the product announcements, you can add enticing images. The probability of a higher click rate will be higher if short texts and good looking images are used.
Here’s how you target Facebook users
The nice thing about this networking site is that this will allow you to target your consumers. If you have an account with Facebook, then you know what we mean. When you are inside the site and you are looking for users, you can limit the number of selections by using the search option. You can filter the selection by sex, age and other parameters. Now this kind of functionality can be used as well in delivering your advertisements to your users. If there is a certain market segment that you can use then you can use this same functionality from the website. Want to focus on males and those coming from North America only? Well you can make it happen in the site. In relation to targeting and screening the users of the site, you may also want to encourage the users to ‘like’ the advertisement.
By doing this, you heighten the popularity of the product or the service that you are trying to offer online. Take note that the higher the ‘likes’ the better since this will increase the prospects of the ad that you have posted. Once you have done all these, then that is the perfect time to measure the success of your Facebook ads marketing campaign.